How to Choose the Best Digital Printing Company

Now that you have finally made the decision to use digital printing services for your print marketing needs, the only problem left is finding the best digital printing company to hire. There are so many suppliers that you could choose from but are they all worth it? Will they give you plenty of bang for your buck or will you get undesirable results?

Having high quality materials are very important, especially for business owners, because it can give an impression that your products and the services you are offering are high quality as well. These tips will help you find the perfect digital printing company to hire.

Quality Over Pricing
Don’t ever sacrifice your project’s quality in order to cut costs. Check if the quality of their printers is as good as they claim. Are the colors coming out well? Is there any smudging of ink? Are there any pictures that came out blurred? Don’t settle for the cheaper option because it will reflect badly on you and, if you are a business owner, your brand. Some companies sometimes opt to use cheap ink to reduce costs so beware of that.

There are a lot of companies that offer great quality printing services with the best value for your money. Don’t judge a book by its cover — in this case, don’t judge a printing company by its equipment or website. Make sure to see with your own eyes how great their printing quality is.

Observe How Well Their Customer Service is
When choosing the digital printing company, make sure that they can handle your project well. It is vital that they should be trustworthy, professional and responsive. They should be able to take care of your account from start to finish seamlessly and efficiently. Good communication and troubleshooting skills are very important too. The company you choose should be able to work well with you. They should know how to listen and cater to your needs. The last thing you need is working with a digital printing company that will make decisions without your consent.

Reputation is Important
Find out basic information about the company. How long have they been in the digital printing industry? Do they have competent and experienced staff? Check their website and social media accounts. Find out reviews from their previous customers. Are they known for exceptional work or not? Although reputation really isn’t a big deal, working with a reputable printing company can lessen the chances of you getting disappointed — or worse, scammed.

Find Out if They are Capable of Doing the Job
What’s the use of choosing a great company if they can’t satisfy your printing needs? It is very crucial that you must first ensure that they can handle your project. Digital printing companies are different from each other. Determine first what their services are. Speak with their staff and check their website regularly. Explain your needs and find out if they can meet all of them. They should have the right equipment and supplies needed to produce your materials.

Green is Good
It is a plus if you can find a printing company that cares for the environment and is very efficient in conserving energy.

Location
Finding a great digital printing company that is very accessible to you is a huge plus. Not only does it cut down the costs of the delivery of the materials (if they do deliver), it also saves time.
Pricing
If you have narrowed down your choices and still can’t pick the best printing company, it’s time to check the cost of your project. This is only after you are sure that they can accommodate your needs. It is critical to choose a company that can offer you great quality with the best value. Balance is vital. If the pricing is too good to be true, that’s a red flag. They might be overselling their services. However, if it’s too expensive, that’s another red flag. That could mean that they might not have the equipment or supplies needed for your project.

In the end, it’s up to you to decide how much you are willing to spend and risk. Be very detailed and thorough on doing your search. Word-of-mouth is one of the most effective ways to find great quality printers. Ask around your neighborhood before doing your search. It can save you a lot of time and effort. Remember to always consider your options, take note of your printing needs and to settle only for the best digital printing company to hire.

5 Advantages of Using Digital Printing Services

Making a decision to use digital printing services for your short printing runs can be daunting, especially if you have no idea about it. Digital printing came about in 1991, almost 116 years after offset printing was first introduced in 1875. The main difference between digital printing and traditional methods is that there is no need for the preparation of plates to be used.

There are a lot of factors to be considered when choosing whether you should go digital or not. The volume of the materials you will be producing matters as well as how complicated or intricate your designs are. Digital printing is typically a better option for your short printing runs while offset printing is better for high volume printing. If you are still unsure, here are the top 5 advantages of using digital printing services to help you make up your mind.

Lower Printing Costs
One of the huge benefits that you can get from choosing digital printing are reduced costs. This is because unlike offset printing that requires setup fees and plates to be made, digital printing doesn’t need any. Low volume printing of marketing materials like posters, business cards, brochures, flyers, and newsletters are best done with digital printing. It is a great way to cut a significant amount of your printing expenses. Before the emergence of digital printing, small businesses had to choose between a high quality but expensive offset printing or a cheaper quality one for their short print runs. With the advent of digital technology, digital printing has now a lot more to offer than it used to.

High Print Quality
Although offset printing still has the best printing quality, digital printing comes at a very close second. Due to the advances in digital printing technology, its printing quality has improved and even rivals the quality of offset printing. The colors remain bright and vivid, the lines remain sharp and the pictures still look as crisp and vibrant as you want them to be. With digital printing, quality will never be an issue. There are also less mistakes and waste with digital printing. Because of the consistency of its quality, there are also no variations to your materials. There’s no need to worry at all – from the very first page to the last, you can be rest assured that your brochure, card, flyer or other promotional materials will consistently have impressive print quality.

Speed
As mentioned before, digital printing doesn’t need to go through the setup process that offset printing goes through. There is also no need for plates to be created and prepared and there is no engraving to be done. All you have to do is to directly print your materials and you are already done. With fewer and simpler steps in the printing process, the final materials can be delivered to your clients or to your doorstep immediately, with ease.

Print Flexibility
Whether your materials are intended for marketing purposes or for personal use, personalization plays a big part in the process. Despite having a higher quality and lesser cost for high volume print runs, this is where traditional printing methods fall short of. For businesses that aim to target specific markets which varies in location, ages and niches, short run digital printing is the best choice for them. Personalization is very easy to attain with digital printing. However, it would be quite difficult for the traditional methods to manage. With digital printing, there is no need to engrave designs and information – customization becomes very feasible and achievable.

Lesser Carbon Footprints
This benefit is the most important one. Not only does it affect you and your business, it also helps the environment. Offset printing requires a lot of processes. With the absence of the plating process, and other procedures used by traditional printing methods, there are lesser equipment and energy being used in digital printing. Therefore, unlike offset printing, digital printing can help in keeping our environment better and higher in quality.

Digital printing has really come a long way due to the dawn of digital technology. Gone are the days where it produces low quality results. Printing of your materials have now become cheaper, easier, faster and more environmentally friendly. Today, you can not only save more money for your short print runs but you are also helping in keeping both your projects, and the environment, in a much better quality. With these 5 advantages in mind, you will never regret using digital printing services.

Core Reasons Why There’s a Need for Digital Printing Services

Nowadays, people are into the digital world and many are interested in all forms of digital channels such as digital photography, digital designs, digital art, and even putting up a digital printing services business. These are all done electronically which is why people need to have their own computer units at home and at work. Why? For today’s generation relies more on the internet. And due to the need to use the net, most of the things are found online. You just have to search, browse and click then as a result, you have found the things you are looking for. Read more… “Core Reasons Why There’s a Need for Digital Printing Services”

Best Projects for Digital Print in Toronto

It can get baffling to figure ouch which projects are best for digital print in Toronto. Canada has a very booming printing industry. When it comes to printing, the province of Ontario takes up 47.6% of the digital printing establishments in the country. 49.6% of those establishments are non-employers or indeterminate and 50.4% have one or more employers, according to Statistics Canada’s Canadian Business Patterns Database. In a thriving industry such as this, you can have unlimited access to a large amount of digital printing services, especially in big and highly populated cities like Toronto. Read more… “Best Projects for Digital Print in Toronto”

The 5 Major Types of Printing Services

If you are new to the printing industry, it can get overwhelming, especially if you have no knowledge about the different types of printing services. They have their own advantages and disadvantages. Some of them are better for low volume runs while others might be more suitable for short print runs. It can be hard and confusing to choose the perfect printing service for you so here is a quick guide on the 8 major types of printing services that are open to you. Read more… “The 5 Major Types of Printing Services”