{"id":455,"date":"2018-12-03T13:52:47","date_gmt":"2018-12-03T13:52:47","guid":{"rendered":"http:\/\/canadaprintservices.com\/?p=455"},"modified":"2018-12-03T13:52:47","modified_gmt":"2018-12-03T13:52:47","slug":"how-much-of-a-difference-can-print-media-make-to-your-marketing","status":"publish","type":"post","link":"https:\/\/canadaprintservices.com\/blog\/how-much-of-a-difference-can-print-media-make-to-your-marketing\/","title":{"rendered":"How much of a difference can Print Media make to your marketing?"},"content":{"rendered":"<p>Nowadays it is very simple to get enveloped in online advertisements as well as email marketing. Having physical copies such as print media makes a big difference in grabbing someone\u2019s attention. Forbes magazine states that print magazines, materials and publications provide an experience that one can not find online. The following are a couple reasons that explain how much of a difference print can make to your marketing.<!--more--><\/p>\n<ul>\n<li><strong>Print is tangible:<\/strong> Print media whether it be a poster, brochure, flyer etc. is a\u00a0physical item. These items stay in people&#8217;s possession for long periods of time around their home or office, providing a larger benefit that you might expect.<\/li>\n<li><strong>Prints add credibility: <\/strong>Having a physical copy provides a unique experience one can\u2019t get from online advertising. For example, reading your favourite magazine or reading your favourite book in a physical copy compared to a electronic copy are two very different experiences. Having a physical item provides a greater sense of legitimacy.<\/li>\n<li><strong>Print Establishes your Brand:<\/strong> Print allows people to recognize who you are and can bring another element to your brand.<\/li>\n<li><strong>Print is more engaging:<\/strong> Comparing reading times of print media to that of a website, the average consumer spends around 43 minutes reading a magazine where as a website is often skimmed in about 15 seconds.<\/li>\n<li><strong>Print can bring clarity:<\/strong> Nowadays people&#8217;s inboxes are filled with thousands of ads and emails about products and services which 90% of will be ignored. Print media allows for a unique customized experience which you can choose how the reader will experience your print.<\/li>\n<\/ul>\n<p>Print Media can make a big difference in marketing your brand. Print gets a lot more attention from people and when done correctly can provide a great return on investment.<\/p>\n<p>The above blog used references from <a href=\"http:\/\/www.modernlitho.com\/2012\/10\/6-reasons-why-print-is-an-important-part-of-your-marketing-efforts\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays it is very simple to get enveloped in online advertisements as well as email marketing. Having physical copies such as print media makes a big difference in grabbing someone\u2019s attention. Forbes magazine states that print magazines, materials and publications provide an experience that one can not find online. The following are a couple reasons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/media\/461"}],"wp:attachment":[{"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadaprintservices.com\/blog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}