The Do’s and Don’ts of Retractable Banners

Learn the fundamentals for effective retractable banners.

Retractable banners are often displayed during conferences, events, and trade shows. If you want to attract people to your business, whether they are potential customers or business partners or alliances, stand up banners would be your first business introduction to them. 

Why Are Retractable Banners A Must In Trade Shows?

A retractable banner, which is also known as a roll-up or a pull-up banner, is a good marketing and advertising display tool that can be pulled out from the base. Ideally, it is best displayed indoors. However, it can also be used outdoors provided that the weather conditions are good. They are most used when introducing a new product or line of business. Companies also use them for advertising promos or upcoming events. Here are 3 good reasons why retractable banners are one of the best campaign materials you can use to promote your business.

Quick To Install

A roll-up banner isn’t complicated. Since it doesn’t need power tools or even hand tools or complex screws, it can be set up by a single person in just a few minutes. By just securing the support pole into place and attaching the banner to it, then you’re done. Removing the retractable banner and storing it back to its case is also as quick and easy as setting it up for display.

Easy To Move Around

Retractable banners are made of lightweight materials, hence, you can take it effortlessly to anywhere you want. They also come in a retractable banner case with a handle or a shoulder strap, making it easier to carry. Moreover, as it only requires a little floor space, you can easily move it around. Since it can be rolled up, it can be stored and shipped with no hassle at all.


Compared to other advertising tools such as complicated display booths which would require more people and more time to put up, a pop-up banner is so easy to install. You don’t need extra hands or tools for setting it up and in taking it down when you no longer need it. Moreover, roll-up banners are durable and reusable, you’ll get the value of your money.

Get Your Banners Stand Out

As you may want to create a positive impression on people, your retractable banner should display what you intend to convey to them. Therefore, your banners should be well-designed and properly worded. As part of your marketing strategies, your retractable banner should also come with the right design and with the right information about your business. Before you call a printing service company to place your order, here is a list of things you need to take into account to maximize your retractable banner and have a compelling advertisement.

  • Use Fewer Words
    While you may want to let the world know everything about your products or services, your pricing and promotions, and your contact information, save it up for other advertising and marketing materials.In a conference or trade show where everyone is occupied with getting to know each other and socializing with other participants at the event, the last thing they would like to do is stand in front of your banner to read everything from your company vision, mission, goals to your products’ features and benefits. Therefore, don’t be too wordy on your retractable banner. You don’t want your prospects to get bored. The fewer words you use, the better and more attractive your retractable banner would look. What’s important is you catch their attention, tell them a little background about your company and product, and give them the best way on how to connect with you. With fewer words, your potential customers would get interested and curious and consequently, they would want to know more about your company.
  • Make It Simple
    It may be tempting to show off your creativity on your retractable banner, however, you need to keep in mind that you aren’t creating this for an art exhibit. Your stand-up banner is there to grab people’s attention. Never load it heavily with designs as it may only distract your prospects. Making your banner more abstract may just confuse your potential clients. Furthermore, sophisticated font colors can be difficult for them to read.

    Therefore, keeping it simple and straightforward would be enough to get your message across. Moreover, make your retractable banner’s typeface just bold and big enough to draw one’s attention even if they are a few feet away. Once he gets near to your booth, let your brand representative do the rest of the job in providing more information to your guest.
  • Make It Visible
    Since you only take a few seconds to get attention and make or break an impression, be clever in presenting your retractable banner. Display your roll-up banner with your brand or company logo. Make it stand out by positioning your main message at eye level so your audience can spot it easily. It is also beneficial to include your social media handles so it would be easier for them to follow you.
  • Handle It With Care
    Taking care of your retractable banner would make it more durable. Pull it out gently from its aluminum base. Avoid snapping it back abruptly to the base as it may damage the banner. Furthermore, if you want to change the banner in the retractable stand, seek help from a professional rather than doing it yourself.You don’t need to spend a huge amount on exhibiting your business. On top of that, you don’t have to pay for manpower in putting up your graphic design. With retractable banners, advertising and marketing your company has never been this affordable and convenient.

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