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Trade shows are going on all the time with companies showing off their latest projects and products. If you have the opportunity to attend one as an exhibitor, you can help spread awareness for your company. Having a presence at various trade shows can help make customers familiar with your brand. Here are a few pointers. Continue Reading ›
Looking around the internet you can find many reasons people are posting about the benefits of local printing rather than using online printing services. A lot of these are important benefits if you want to really get the best service that you can. Here are a few reasons to think about when looking to use a printing service. Continue Reading ›
Some people may question, why use local printing when they can get it done through online printing companies? Continue Reading ›
In the digital information age where most people are beginning to spend more and more time online it may seem hard to justify spending marketing money on paper flyers when online advertisements seem to be more convenient. Flyers still should still have a place in your marketing strategy. Continue Reading ›
Participating in a trade show or expo is a great way to bring awareness to your product, service or business. Now with increases in technology, platforms like google hangouts, live video conferencing and webinars, the effectiveness of face to face interactions at trade shows is even more important.
Tradeshows allow you to create an unforgettable experience if done correctly.
Being present at a show allows you to present a variety of options that help you broadcast what you want to promote. Having features that makes your booth unique will help leave a memorable impression. Continue Reading ›
When using print collateral or seeing a physical ad, one that you can touch maybe even take home and read whenever you want, provides a completely different experience from just seeing something online. This is how newspapers and magazines that sit on a table or are left lying around somewhere provides repeated exposure. Brochures, flyers and other forms of print are also shared around multiple times. Continue Reading ›
Apparently, there’s a well-known claim going around that our attention span is shorter than a goldfish’s and is decreasing by the minute. But this claim isn’t so true because Goldfish have become a model system when it comes to learning and memory formation.
To get someone’s attention, even though they can focus on you or what your trying to show them for more than 8 seconds, most of them won’t give you the attention without you having earned it. The following tips might be a great way to get someone’s attention in 8 seconds or less. Continue Reading ›