When using print collateral or seeing a physical ad, one that you can touch maybe even take home and read whenever you want, provides a completely different experience from just seeing something online. This is how newspapers and magazines that sit on a table or are left lying around somewhere provides repeated exposure. Brochures, flyers and other forms of print are also shared around multiple times. Continue Reading ›

Apparently, there’s a well-known claim going around that our attention span is shorter than a goldfish’s and is decreasing by the minute. But this claim isn’t so true because Goldfish have become a model system when it comes to learning and memory formation.

To get someone’s attention, even though they can focus on you or what your trying to show them for more than 8 seconds, most of them won’t give you the attention without you having earned it. The following tips might be a great way to get someone’s attention in 8 seconds or less. Continue Reading ›

Nowadays it is very simple to get enveloped in online advertisements as well as email marketing. Having physical copies such as print media makes a big difference in grabbing someone’s attention. Forbes magazine states that print magazines, materials and publications provide an experience that one can not find online. The following are a couple reasons that explain how much of a difference print can make to your marketing. Continue Reading ›

Now that you have finally made the decision to use digital printing services for your print marketing needs, the only problem left is finding the best digital printing company to hire. There are so many suppliers that you could choose from but are they all worth it? Will they give you plenty of bang for your buck or will you get undesirable results?

Having high quality materials are very important, especially for business owners, because it can give an impression that your products and the services you are offering are high quality as well. These tips will help you find the perfect digital printing company to hire. Continue Reading ›

Making a decision to use digital printing services for your short printing runs can be daunting, especially if you have no idea about it. Digital printing came about in 1991, almost 116 years after offset printing was first introduced in 1875. The main difference between digital printing and traditional methods is that there is no need for the preparation of plates to be used. Continue Reading ›