Let’s say you registered at a trade show, your booth is set up, and the trade show or Expo is in full swing. What do you need to do to make it worthwhile?
Many people overlook or are not aware of what happens while they are on the floor. It’s important to be mindful of details that can help you during and after the show to get the most out of your visit.
The first thing is to keep in mind is the traffic your booth takes in. You don’t need to count each person one by one but keep traffic in mind and get a general sense of who’s coming when and how many. Compare yourself to your competition and check to see what they are up to and if they are getting more people going their way. What is affecting traffic coming to booths? You can use this information to improve your booth or display now or for the next show.
Customer interaction should not be overlooked. You need to make the people that wander into your booth feel welcome and engaged in your display or pitch. Make sure to have staff ready to talk and make people feel welcome to ask questions. The more welcome people feel, the more time they will spend with you, and that could lead to more leads. Keep this in mind when people start to show up.
Another important point to be mindful of is the quality of leads you gather throughout the day. Not all leads should be ranked the same. Some leads are more promising than others, and it’s good to contact the priority contacts as soon as possible. To get the most out of your visit keep yourself organized, so when you come home with a list of contacts, you know who to contact first.
As mentioned before make sure to scope out the competition. This is a unique opportunity where you and your various competitors are all in the same place. Expect them to be checking you out too. So return the favour and get as much helpful info about their strategies and how they market. Their newest and best products will be on display, check those out and see how you stack up. Pay attention to detail and make sure you are aware of everything that is going on at the show and use it to your advantage.
Lastly, compare your booth to your neighbour’s. Do you stand out or look the same as everyone else (or worse)? Think of ways you can get more prospects into your area. Your immediate area is the most crucial space in the show to make the most from your booth. Greet all who come by and if possible stand in front of your booth rather than behind it.
Be mindful of these things when at a trade show but remember actually to put that information to use to get extra value out of being at a trade show. This article is based off a blog written by Trade Show Guy found here.