Today we are living in a world which is considered to be the “Digital Age”. However, the importance of print media (printed flyers, brochures, etc.) cannot be ignored as companies still consider print to be an essential part of their marketing strategy. A huge investment is made into this type of media advertising as it helps businesses reach directly to their target customers, interact with them and include them in their campaigns. Following are reasons why print media should be encouraged in this age as well:
- It can be targeted
Brands prefer to design their marketing campaign to suit their customers liking, hence print media specifically tailored to their need. It refers both to the design and how it is distributed.
- It can create credibility
It is important to invest in print media as it shows that the company is serious about their product and service, that is why they are reaching out to show their products and are worth trying out to their target audience.
- It connects customers & brand
Print media is considered to be the best way to create connectivity between customer and the brand. Brands provide them magazines articles to read, brochures and leaflets with amazing offers and deals to engage with them. It in return leads to brand awareness among the masses and increases sales.
- It is for Keeps
Unlike digital media, print media such as brochures and leaflets can be kept and creates much more potential to gain new clients and customers in the market. Digital media which is usually viewed once online, while on the other hand print media can be viewed again and again meaning it has longer lifespan and can be passed on further as well.
- It Can link to the Digital campaigns
Lastly, the print media can help in linking to the online media. For example, QR codes are used extensively as are referral websites so that the customers can gain more information from the information pages online. Hence it acts as referral to digital media campaigns for brands.
Canada Print Services offers their clients an extensive variety of print services such as printing and designing of brochures, business cards, leaflets, stationary and folders to suit your company’s needs. Please contact us now for a quote and know more about our finishing and printing.
This article was referenced in the making of this article.