Author: admin@CaPrintSVCs

When using print collateral or seeing a physical ad, one that you can touch maybe even take home and read whenever you want, provides a completely different experience from just seeing something online. This is how newspapers and magazines that sit on a table or are left lying around somewhere provides repeated exposure. Brochures, flyers and other forms of print are also shared around multiple times. Continue Reading ›

Apparently, there’s a well-known claim going around that our attention span is shorter than a goldfish’s and is decreasing by the minute. But this claim isn’t so true because Goldfish have become a model system when it comes to learning and memory formation.

To get someone’s attention, even though they can focus on you or what your trying to show them for more than 8 seconds, most of them won’t give you the attention without you having earned it. The following tips might be a great way to get someone’s attention in 8 seconds or less. Continue Reading ›

Nowadays it is very simple to get enveloped in online advertisements as well as email marketing. Having physical copies such as print media makes a big difference in grabbing someone’s attention. Forbes magazine states that print magazines, materials and publications provide an experience that one can not find online. The following are a couple reasons that explain how much of a difference print can make to your marketing. Continue Reading ›